Direct
mail has always been the bedrock of non profit communication. For
decades, mail has been used in every application, and refined and
honed, until now we have Best Practices and Direct Mail Conventions
to guide us.
Following Best Practices and Direct Mail Conventions while continually
testing and segmenting lists, and reviewing the work constantly
with the client, allows ComNet to provide the best results and meet
the needs of our clients. Understanding the intricacies of the postal
regulations and how to use them to the clients’ advantage
means many times ComNet is actually able to lower our clients costs
compared to previous efforts.
Why Direct Mail?
It’s low-cost
It’s effective
It’s unobtrusive
Everyone expects it
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