“With
more than 70,000 member households, our telemarketing program is
essential to keeping our renewal rate healthy. We began testing
our calling efforts with ComNet earlier this year, with terrific
results. The percentage of credit card sales more than doubled that
of our previous agency, and is more than paying for our calling
costs. With the extra revenue that we're receiving through mail
pledge fulfillment, we have surpassed our telemarketing revenue
goals every month in our fiscal year so far. ComNet has offered
terrific customer service and it's been easy to work with them on
scripts, list segmenting, etc. We've had so much success with our
monthly renewal calling that we've decided to have ComNet test a
lapsed member effort next month.”
Becky Zahrly
Director of Membership
Greater Los Angeles Zoo Association
“Our organization is very satisfied with the results and
professionalism provided by COMNET Marketing. Our ROI has been consistent
over the years since we started our relationship with COMNET. Kudos
to all staff who are prompt, responsive, and very reliable. We hope
to continue our work with this company since we value their superb
customer service and the successful results with our conversions
rates of renewals. The investment has proven beneficial year after
year.”
Ericka Ochoa
Marketing Manager, Membership
American Society of Health-System Pharmacists
“After many months of discussion Winterthur embarked on its
first ever telemarketing program, one aimed at our dropped member
segment. Since this group had already received the full program
of renewal mailings, we felt they would be a good “test”
group to use. The results were extremely rewarding. In all we had
555 dropped members either pledge to rejoin or rejoin on the spot.
These figures represent a 16% conversion rate!
In addition to the positive results, ALL of my dealings with the
staff at Comnet were positive. They were helpful, informative and
an overall great group to work with. Their interactions with our
members and my staff were always professional. I look forward to
expanding our working relationship in the very near future.”
Suzanne Smith
Director of Membership and Annual Giving
Winterthur Museum & Country Estate
"We've been using ComNet for several years and have continually
achieved positive results with our lapsed member calling campaigns.
Last year we decided to call earlier in the year and found our renewals
increased as well. I would highly recommend ComNet to any organization."
Maureen Mandel
Director of Member Services
American Society for Mechanical Engineers (ASME)
"We have been utilizing ComNet Marketing Group's services
for just over a year for various membership related programs -from
lapsed member to CRM surveys to acquisition programs. Since switching
to ComNet for our telemarketing programs, we have found that our
ROI has increased dramatically and goals are exceeded. ComNet has
become a real hands-on partner working with us to adjust our programs
as necessary to provide the most cost-effective and informative
results. Definitely worth the investment!
Lisa Diener
Manager, Membership Marketing
Society for Human Resource Management
“I’ve compared ComNet to the others and am more than
pleased with their positive, honest, straightforward approach. As
a recipient of many telemarketing calls, I have yet to find anyone
even close to ComNet. We couldn’t be happier.”
Johns Olsson
KUNI Public Radio
“We have used Comnet for several years. They regularly call
our lapsed members in the weeks after they are dropped, and we have
been pleased with the results. They have also helped with other
special projects, including surveying segments of members. We've
valued Comnet's counsel on our projects, and have found them to
be prompt, professional and responsive in all areas."
Jennifer Ian
Director, Member Services
Public Relations Society of America
"COMNET Marketing Group has been our telemarketing partner
for the last several months. Not only have our response rates been
quite good, but the folks at COMNET are easy to work with and are
always eager to help".
Lori A. Ropa
Sr. Membership Marketing Manager
American Water Works Association
"When we first started working with ComNet Marketing Group on a lapsed member program, the results far exceeded our expectations and goals. We had worked with other telemarketing firms in the past, which resulted in low sales and very poor customer service, causing our members to complain about the calls. Our experience with ComNet was so great that we incorporated them into our member renewal program on a monthly basis! ComNet is also a proactive partner, helping us to adjust our programs as necessary to provide the most cost-effective and informative results. I highly recommend using ComNet for all of your telemarketing needs!”
Jennifer Hall
Director of Member & Guest Services
Phoenix Zoo
"After our first experience with ComNet, we were hooked! Our
lapsed member campaigns were expensive, and got a very small response.
By changing our lapsed member campaign to a telemarketing campaign
with ComNet, we saw a 50% increase in renewal. The ComNet callers
were also able to encourage these returning members to renew at
the two-year rate 20% more often than our mail campaigns."
Angie Stengel
Director of Membership and Leadership
Oncology Nursing Society
“As
was the case with many associations in the current economic environment,
our membership was declining and reached an all time low in February
of 2003. We embarked on a multifaceted member recruitment program
that for the first time used a telemarketer (COMNET). Since that
time, we have had 11 consecutive months of growth with a net gain
of 4000 new members. COMNET was directly responsible for at least
1000 of those new members. I believe what separates them from their
competitors is the time they take to understand your organization,
prepare an effective script and represent themselves to your prospective
members in a professional and pertinent manner. Their progress reports
are also very helpful for tracking of past performance and evaluating
future programs. We plan to expand the use of COMNET with our organization
in 2004 to include a program to increase attendance at our annual
Summer meeting.”
Kevin Shrake
Chief Operating Officer
American Association for Respiratory Care
"We started using ComNet last year to call our lapsed members.
We were very impressed with their communications. They kept in contact
with us through every step of the process and let us know when the
return on investment wasn't there. They were up front and honest
from the start and tracked everything. We were even more impressed
with the results and that our members were saying that their callers
were warm and friendly. Now we have them call our lapsed members
each month and are consistently pleased with the results."
Cathi Decker
Executive Director
Friends of Santa Ana Zoo
"When you have a small fundraising team, deputizing ComNet
Marketing Group by hiring them to make calls for you is an efficient
and effective use of your limited resources. Our constituents have
repeatedly expressed that they were pleased with the calls they
received and they responded by generously making gifts. Hire ComNet,
and you will expand your base of financial supporters as we did!"
Gary Hoag
Vice President of Advancement
Denver Seminary
"I associate outstanding customer service with Comnet. I can
trust that Comnet will give good customer service to our members:
the phone call is friendly and is not a hard-sell at all. It's rare
that I receive a telemarketing complaint from a member and when
I do, it's usually about them not wanting to be telemarketed, not
about the content of the phone call or anything on Comnet's part.
When I approach Comnet with a member's complaint, they take it seriously
and help me resolve it. I've worked with a few telemarketing companies
who give the telemarketing industry a bad name. Comnet is a refreshing
change and gives me full confidence that telemarketing can and should
be an important fund raising and customer service tool. "
Janet McIntyre
Development Director
KUSC Public Radio
"Karen here is the group I told you about for telemarketing.
They'll do a test for you at no cost. I'm having great success on
my campaigns. Credit card each day is more than the cost of the
calls. All the invoicing that is done is "gravy" in the
bank! Give them a call."
Eric Berkowitz
Director of Membership
American Alliance for Health, Physical Education, Recreation and
Dance
“We first used ComNet to pilot a calling program to remind
certified individuals of their impending recertification date. I
was immediately impressed with the quality and professional demeanor
of ComNet’s callers. But the most impressive thing was the
high conversion rate they received. A significant percentage of
those that were called said they would recertify by their due date…and
did! In addition, we received positive feedback from our certificants
about their experience on the ComNet calls. As a result, we’ve
expanded the program and it is an integral part of our recertification
marketing strategy.”
Alisa Goldschmidt
Marketing Manager
Human Resource Certification Institute
“Gina
Lorio, our CMN Coordinator, has forwarded your email to me, and
I am happy to tell you about our experience with Comnet. We have
found that we lose many telethon donors from year to year. To combat
this, we began doing a pre-telethon phone-a-thon to call donors
who made gifts to our telethon during the previous 2-3 years. We
concentrated on those donors who had fulfilled previous commitments.
We all have people who commit but, for whatever reason, don't deliver,
and I am not interested in pursuing those.
Initially, we used volunteers with members of our staff overseeing
their efforts each night. We encountered many problems with this
approach: our staffers are busy and asking them to devote several
nights each was taxing on them. We also had to feed and train volunteers
each night. Volunteers are not always dependable; sometimes groups
of people would fail to show up after saying they would. And, frankly,
while all of our volunteers have good hearts and want to help our
hospital, a fairly significant number were poor solicitors.
At first, I was reluctant to turn over this responsibility to Comnet.
They operate out of Oregon and don't sound like people from Louisiana.
I was concerned that they would not be able to answer questions
about our hospital, and that they might exert too much pressure
on my donors. After discussing my concerns with Bob King of Comnet,
I decided to take a chance and let Comnet conduct a phone-a-thon
for us.
They worked with me to develop a script that I was comfortable
with. They assured me that they would cut-off the phone-a-thon effort
when I felt our rate of return fell to an unproductive level. I
sent my first list of donors to them and made sure that if was peppered
with people I knew well--people who would give me the unvarnished
truth about the Comnet callers. The response from my donors was
that the Comnet callers kept on message and moved the conversation
along to the ask in a timely manner. They were courteous and friendly
...and productive.
Each morning I got a report telling me who had made commitments
(and how much) the night before, who had said no, and any comments
made by our potential donors ("can't give because of spouse's
illness" "loves the hospital" "wants to help
cancer patients," etc.) I found the comments invaluable--they
gave me a "read" on how our donors perceive the hospital.
I also received a report that told me how many hours were worked
by Comnet callers the previous night, how many calls were completed,
the number of pledges, the total pledged for the evening, and the
amount raised per hour. Since I knew the rate per hour I was paying
for the callers, it was easy for me to decide when to cut-off the
calling based on the return per hour.
I have used Comnet for pre-telethon phone-a-thons, but see no reason
why they wouldn't be able to produce results with Lybunts. I have
also used them to call previous donors to our end-of-year annual
fund. They have produced good results, and I intend to use them
in the future. If you have any questions, you may reach me via e-mail
or call me at 504.896.9375.”
Roger Gorman
Director of Development
Children's Hospital New Orleans
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